Portfolio by
Gui Olsen
Hi, I’m Gui—a graphic and web designer based in Calgary, AB. I specialize in creating designs that not only look great but also solve problems, connect with audiences, and drive results. Whether it’s a brand refresh, a user-friendly website, or marketing materials that stand out, I focus on making design both beautiful and functional.
About Me
I design with purpose—blending creativity with strategy to create experiences that engage and inspire. With experience across various industries, I bring a strong understanding of both visual storytelling and user experience. I’m skilled in tools like Adobe, Figma, and WordPress, and I love turning ideas into polished, high-impact designs.
Beyond the technical side, I’m someone who enjoys working with teams, learning new things, and bringing a positive, problem-solving mindset to projects. If you’re looking for a designer who’s passionate, collaborative, and always pushing for the best result, I’d love to chat.
My Process
Great design is a process—not just a one-and-done task. I approach every project with flexibility, collaboration, and an open mind, making sure every detail is refined to meet both business goals and user needs.
1. Research
Focuses on understanding the client’s goals and customers’ needs. I use tailored research methods, such as gathering data, chatting with users, conducting surveys, and analyzing competitors.
2. Ideation
It’s time to brainstorm! Finding solutions to users’ problems by sketching out ideas. This phase is all about exploring different concepts to identify the best one and then continuing the work from there.
3. Design
Creating high fidelity and interactive prototypes allowing the client to see the concept come off the paper. I prioritize using sharing tools like Figma and Adobe, which enable stakeholders to provide real-time feedback.
4. Test
Client and user testing will reveal how stakeholders interact with the product or graphics. This process highlights the final aspects to optimize design aesthetics and the user experience.
1. Research
Focuses on understanding the client’s goals and customers’ needs. I use tailored research methods, such as gathering data, chatting with users, conducting surveys, and analyzing competitors.
2. Ideation
It’s time to brainstorm! Finding solutions to users’ problems by sketching out ideas. This phase is all about exploring different concepts to identify the best one and then continuing the work from there.
3. Design
Creating high fidelity and interactive prototypes allowing the client to see the concept come off the paper. I prioritize using sharing tools like Figma and Adobe, which enable stakeholders to provide real-time feedback.
4. Test
Client and user testing will reveal how stakeholders interact with the product or graphics. This process highlights the final aspects to optimize design aesthetics and the user experience.
Let's Chat
Ready to learn more about me and my work? Send me a message, and I’ll get back to you soon. Let’s start working together!