Portfolio by

Gui Olsen

Welcome! I’m a graphic and web designer based in Calgary, AB, dedicated to creating memorable designs that effectively communicate marketing messages and enhance user experiences. Available to work short and long-term.

About Me

I’m a graphic and web designer based in Calgary, AB, focusing on creating custom designs that really boost your brand. My goal is to connect your business needs with what users are looking for, making sure everything looks great and works well. With years of experience in various industries, I’m skilled in top tools like Adobe, Figma, and WordPress to bring your ideas to life. Whether you’re after a new website or a brand makeover, I’m here to help you create awesome designs that push your business forward.

My Process

Consider these phases as a flowing process rather than a strict sequence. It's normal to revisit and adjust your design. Flexibility is key for refining and perfecting it.

1. Research

This phase focuses on understanding the client’s goals and customers’ needs. I use tailored research methods, such as gathering data, chatting with users, conducting surveys, and analyzing competitors, to establish a strong foundation for the design.

2. Ideation

It’s time to brainstorm! I focus on finding solutions to users’ problems by sketching out ideas. This phase is all about exploring different concepts to identify the best one and then continuing the work from there.

3. Design

Let’s bring those ideas to life! In this phase, I’ll create high fidelity and interactive prototypes, allowing the client to see the concept come off the paper. I prioritize using sharing tools like Figma and Adobe, which enable stakeholders to provide real-time feedback.

4. Test

Now it’s time to put our designs to the test! Client and user testing will reveal how stakeholders interact with the product or graphics. This process highlights the final aspects to optimize design aesthetics and the user experience. After the final polish, it’s done! Hand-off time!

1. Research

This phase focuses on understanding the client’s goals and customers’ needs. I use tailored research methods, such as gathering data, chatting with users, conducting surveys, and analyzing competitors, to establish a strong foundation for the design.

2. Ideation

It’s time to brainstorm! I focus on finding solutions to users’ problems by sketching out ideas. This phase is all about exploring different concepts to identify the best one and then continuing the work from there.

3. Design

Let’s bring those ideas to life! In this phase, I’ll create high fidelity and interactive prototypes, allowing the client to see the concept come off the paper. I prioritize using sharing tools like Figma and Adobe, which enable stakeholders to provide real-time feedback.

4. Test

Now it’s time to put our designs to the test! Client and user testing will reveal how stakeholders interact with the product or graphics. This process highlights the final aspects to optimize design aesthetics and the user experience. After the final polish, it’s done! Hand-off time!

Let's Chat

Ready to learn more about me and my work? Send me a message, and I’ll get back to you soon. Let’s start working together!

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