Hi! I'm Guilherme Olsen
This is my
Marketing Portfolio
Experience
Four years working in digital marketing and design, as well as experience in sales and strategic marketing. I focus on clear messaging, user interactions, and creating accessible, user-friendly experiences.
I use automation and analytics to understand user behavior, optimize marketing funnels, enhance experiences, and increase conversions. I see inbound marketing as a key driver for company growth, helping businesses attract and engage the right audience over the long term.
Alongside marketing strategy, I also design websites, branding elements, ads, and marketing materials that support campaigns and reinforce messaging.
My goal is to develop marketing strategies that are measurable, efficient, and designed to deliver real results.
Tools and Platforms
I’m comfortable working with a wide range of tools and adapt quickly to new platforms and workflows as needed.
- Adobe Photoshop, Illustrator, After Effects, Premiere, and InDesign
- Figma
- Webflow
- WordPress and Elementor
- Mailchimp
- Zapier
- Google Analytics, Tag Manager, Google Workspace Apps
- Microsoft Clarity, Webmaster, Microsoft Office Apps
- Miro
- Currently improving HTML and CSS knowledge
- Social Media (LinkedIn, Instagram and Facebook)
Web Design Projects
I design and manage websites that are user-centred, visually appealing, and optimized for performance. My process includes planning, wireframing, prototyping, and collaborating with stakeholders in Figma to gather feedback and streamline designs into high-fidelity outputs. For development, I work with WordPress, Elementor, and Webflow, combining design flexibility with CMS functionality for easy updates and scalability. I implement AEO (AI Engine Optimization) and SEO best practices to improve visibility and user engagement.
I also handle website administration, including content updates, analytics tracking, heatmaps, user recordings, and workflow automation to support marketing campaigns and optimize funnels.
CryptoTherm Website
Webflow
Figma
Photoshop
After Effects
HTML
CSS
I redesigned the website for this cryptocurrency mining systems company to showcase all services, from mining systems to energy monetization and manufacturing. I structured the content for clarity, designed the interface in Figma, and developed it in Webflow with CMS collections for scalability. The site builds trust, educates users, and drives high-value leads.
Diamond Ecommerce
WordPress
Figma
Elementor
WooCommerce
I built a B2B eCommerce platform for a Brazilian promotional products company. The project included UX/UI design in Figma, product catalog management and WordPress/Elementor/WooCommerce development. The platform simplifies purchasing for corporate clients and supports long-term business growth.
Events
Canada Global Energy Show 2025
illustrator
Photoshop
After Effects
Mailchimp
I managed the organization and marketing strategy for two booths at the Canada Global Energy Show 2025 in Calgary. The goal was to generate new leads in the energy sector for bitcoin mining monetization by turning one of the biggest problems in the oil and gas industry, flaring gas, into a revenue opportunity. The marketing hook was: “Flaring Gas? Ask how to turn that burn into cash!”
I was responsible for marketing strategy, logistics, booth design, banners, handoff materials, and apparel, ensuring a cohesive and professional presence. The event generated new regional leads and played a key role in expanding company operations internationally, establishing partnerships in Africa.
Data Analytics
Analytics Track and Report
Google Analytics
Microsoft Clarity
Semrush
Google Tag Manager
I implement and manage Google Analytics to track website and ad traffic, acquisition, and performance. I’ve created multiple analytics reports for stakeholders to help them understand their audience behavior, identify strengths and weaknesses, and recommend data-driven improvements to increase conversions.
The analyses of the screenshots below were prepared in Google Docs, utilizing clear visuals and straightforward language to explain metrics and insights tailored to the audience’s profile. I also utilize heatmaps (Clarity/Webflow) and session recordings (Clarity) to identify usability issues and optimize the overall user experience, Semrush to track keywords from competitors and my end, and Google Tag Manager to easily implement tags to track users behavior and leads through my marketing goals.
Social Media
Vizworx Inc. Social Media Redesign
illustrator
Photoshop
After Effects
I create and manage social media content focused on B2B brand awareness and engagement. My work includes content strategy, copywriting, visual design, and template creation to ensure consistent and professional brand communication.
For Vizworx on LinkedIn, I built a design system for content creation to improve the consistency, sequence, and visual quality of posts. The goal was to increase engagement, followers, and overall performance compared to competitors, while driving traffic to the company website. The system streamlined content production, strengthened the brand’s presence, and delivered measurable results in reach and interactions.
SEO & AEO
Increasing Company Authority and Online Presence
Search Console
Webmaster Tool
Google Analytics
HTML
As AI transforms the way users discover content online, I stay ahead by researching, reading, attending conferences, and keeping up with the latest trends. AI-driven crawlers now prioritize websites that demonstrate authority, structure, and reliability, far beyond traditional SEO strategies, though SEO remains essential. I understand that building a strong brand story, creating valuable content, answering user questions, optimizing keywords, and ensuring technical precision are all key factors in achieving strong search rankings.
What I’ve been building in my current job to improve visibility:
- Foundational SEO: Implemented SEO strategies like indexing pages with Google and Bing, optimizing meta descriptions, heading structures, alt text, improving page load speed, and ensuring mobile responsiveness.
- Content Optimization: Regularly updating website content and optimizing using schema markup to enhance search results and support AI-driven crawlers (LLMs).
- Website Features: Implemented newsletters, blogs, and FAQs to engage users and encourage return visits.
- Content Strategy: Developing new content sections like customer reviews and case studies to increase credibility and drive organic traffic.
- Branding: Refining brand tone and voice across channels to foster a cohesive company culture and strengthen audience engagement.
- Online Presence: Expanding the company’s digital footprint by identifying relevant online channels and communities that align with our brand, driving targeted traffic, and fostering deeper engagement.
Even though some of the strategies I mentioned above are in the planning phase, or earlier implementation is possible to see that it’s been reflecting on our traffic track.
CRM, Email Marketing and Automation
Mailchimp Management
Mailchimp
Zapier
Webflow
Although I hold a HubSpot certification, I am currently working with Mailchimp to manage email marketing initiatives. In my previous role, I built the company’s audience from multiple sources, including website forms, new leads, social media subscription requests, and QR code sign-ups collected at events. This audience grew from 0 to 253 subscribers in six months.
To automate remarketing and audience management, I use Zapier to connect the website with Mailchimp, handling new sign-ups, tagging, and list updates. Mailchimp also manages automated workflows such as welcome, thank-you, and newsletter campaigns. Each email is customized for segmented audiences based on tags and user interests.
As of October 2025, the company’s email campaigns achieved an average open rate of 42%, a click rate of 9.2%, and a clicks-per-unique-open rate of 22%, all of which perform well above industry benchmarks.
Digital Design
Graphic Design Work for Several Companies
Photoshop
Illustrator
After Effects
Figma
I also have a background in digital design for corporate materials, such as webpages, applications, professional presentations, banners, booklets, business cards, brochures, letterhead, templates for official documents, and visual identity by designing or refining a company’s visual identity, including logo, logo animation, typography, colours, imagery, iconography, and templates for branded documents.
Thanks for Getting Here
Reach out if you want to discuss a project or a job opportunity!